My Logo

1.    Discuss what you thought about creating your logo.

I decided to just create a logo for my name.  My favorite colors are black and white.  So I create a logo that I could use white on black or black on white, depending on the media it would be on.  I’m submitting the white on black version.  I wanted to make something that describes who I am. 

2.    Describe the process: creative thinking skills and ideas you used in the logo creation.

I’m a person who is an adult doesn’t like to act grown up.  I’m a full time analyst working 40+ hours a week, I take three classes at Buffalo State, I work one or two nights a week cooking at a country club for extra money, and most importantly I have two children who are with me almost 50% of the time they are not in school.  So my life is pretty crazy, unlevel and blurry.  I made my logo to be like my life.

3.    What was the most important discovery you made in the creation of your logo?

The best discovery was that simplicity was more appealing to me.  Much like the video where the company choose a much similar logo for the one they wanted as compared to more artistic ones, I did the same.  I added and removed shapes, pictures and other effects, trying to come up with a more creative logo, but the simpler the better was what I like the most.

4.    What is the most important information you learned from watching the videos, powerpoint, and reading material  for this project? What is your opinion of the videos?

I like the most how they explained the process for getting to make a logo.  The creative process.  How some ideas the artist may think is great is nothing near what the client wants.  How you have to take into consideration not just the artistic value of the logo but the intended audience of who will be looking at it.  How you have to make it so it attracts people to what it represents.